Pub: AMERICAN SALON
Client: Mega Hot
Date: August, 2010

After 15 years, Belson relaunched its Mega Hot line to professionals during the 2010 Premiere Orlando show. This was the first of many mentions among trade press and blogs, including Launchpad, Modern Salon and Behind the Chair.

Pub: EBONY
Client: Smart Heat
Date: Sept, 2010

When Smart Heat launched its new texture tools, we spun the focus to high fashion to prevent pigeonholing the brand in the ethnic marketplace. Ebony took the look straight from the runway and used our tool as a necessity in how to create it at home.

Pub: PEOPLE
Client: Gold 'N Hot
Date: August, 2010

In response to increased demand from both editor and stylist alike, Gold ‘N Hot introduced its new 2” barrel gold tone curling iron. This placement was based on a conversation during a previous visit highlighting other products.

Pub: IN STYLE
Client: SUDZZfx
Date: June, 2010

Editors have become more familiar with the brand since frequent desksides and mailings have kept it in the forefront of their minds. Having a stylist mention it to the editor as one of his favorite products was a bonus.

Pub: THE COLORIST
Client: Affinage
Date: August, 2010

Knowing the importance of an exclusive to an editor, I had the national artistic education manager create this how-to so that it could be offered to one of the trades. These images will only ever be seen in The Colorist.

Pub: MODERN SALON
Client: Indigo
Date: May, 2010

One of the important things in submitting products to editors  is selecting product appropriately according to season and editorial calendar. Power was the perfect item for this late spring feature and is on the page with multiple well-known brands.

Pub: ELLE
Client: Brazilian Heat
Date: April,2010

Creative freedom abounds with this brand because of the fun color scheme. Not only do we tout the new products in the line to editors on a continual basis but also its celebrity following. Elle named this as one of its best for 2010…quite an honor.